Step 1 – Login to your WordPress Dashboard
Step 2 – Go to Appearance > Themes. Click the Add New button or Add new theme link. (check screenshot below)
Step 3 – Click on the Upload Theme button. Locate “pure.zip” and click Install Now.
Step 4 – Click on the Activate button to activate Pure. Congratulations, you have now activated Pure! You can now proceed with Pure’s Plugin Installation.