Step 1 – Log into your Hosting server using an FTP client (like FileZilla or WinSCP).
Step 2 – Locate “pure.zip” that you found in your ThemeForest Package and unzip it somewhere on your hard drive. Once it is unzipped it will look like a folder named Pure with all theme files in it.
Step 3 – Locate your WordPress installation and upload the theme directory Pure (you unzipped in the previous step) into ../wp-content/themes/ in your WordPress installation.
Step 4 – Click on the Activate button to activate Pure. Congratulations, you have now activated Pure! You can now proceed with Pure’s Plugin Installation.